• Suzana Ezzi

How lucrative are buffet restaurants?

The term buffet is derived from the 12th-century French word "bufet." Later in the nineteenth century, it refers to meals served from sideboards in the United States. However, the first all-you-can-eat buffet opened in a club in Las Vegas, Nevada, in the 1940s. The buffet included a combination of low-cost salads and somewhat more expensive seafood items. Buckaroo Buffet was a huge success, keeping guests in the casino longer and spending more money at the tables and slot machines.

In the 1990s, Buffets' popularity grew and expanded to all 50 states. They were frequently shown in advertising and television shows, with groups of friends and huge families eating piles of food-filled platters, appealing to Americans' love of excess and supersizes. At the time, international cuisines (Indian, Chinese, and others) and food franchises such as Sizzler and Pizza Hut were popular buffet options. Although guests were typically free to choose from the buffet or order a meal, the majority chose to pay a fixed fee for an unlimited variety of plates, or they thought they were losing out on a fantastic deal. Although these businesses met their objectives, how come a buffet is such a profitable option?

The majority of these restaurants' success stems from a rigorous examination of consumer psychology and perceptions. The way the various dishes are arranged is also carefully considered. Plates with lower preparation costs fill the positions towards the front of the line. These are often high-carbohydrate dishes such as rice, pasta, noodles, and mashed potatoes, which buffet managers refer to as "fillers." They load the customers' plates (and bellies) before they get to the end of the line, where the more expensive meals are.

Not only are the lower-cost meals more prominent, but you will also note that they are served with considerably larger spoons and ladles than other plates. This apparent difference in spoon sizes for foods that consumers may enjoy and so consume more of provides another incentive to encourage customers to scoop lesser quantities onto their plates. Even if a client meant to add the same quantity regardless of spoon size, it will take longer and inevitably result in a line for that dish, causing many people to stray to the other food sideboards. Not only are the spoons, but all of the implements offered, in general, smaller.

Customers handle most of the service, therefore they often require far fewer employees and waiters. When compared to other restaurants, the procedure of recruiting chefs is also considerably less expensive. Buffets rely on pre-prepared dishes; thus fewer cooks are needed for fewer working hours. Even for the costlier dishes, the quality of the materials and ingredients supplied is lesser. You may notice that a plate ordered from the menu tastes different than the identical meal provided in the same restaurant's buffet selection.

These are simply facts about buffets, yet the buffet industry is exactly like any other. To achieve long-term success, rigorous management and marketing are required. [1]



[2] https://www.youtube.com/watch?v=KAha5roQXIA

[3] https://www.mashed.com/36571/truth-buffets/